A Report On Fluid Milk Marketing System in Patiya And Chittagong Metropolitan Area

Abstract

This study was performed to understand the general features of fluid milk marketing system in Chittagong region and explore some of the issues on milk production among dairy households and their conditions under various milk marketing channels. This study highlights the share of fluid milk marketing in urban and rural region, demand of milk and price variations under different stages of marketing and selling spots. On the basis of available information a total of 25 dairy farm owners were selected from Potiya upozilla and Chittagong metropolitan area (East Khulshi,West Khulshi, Chockbazar and New market area) . The study identified six different marketing channels available in study areas in present fluid milk marketing system. In case of indirect market the average price per liter of milk was TK 53.76 and in case of direct market the average price per liter of milk was TK 49.02 which was TK 4.74 higher than the direct market. The average cost of per litter milk was TK 5.32. The average marketing margin per litter milk was TK 6.72 and net marketing margin was TK 2.44 in which average producer share in consumer taka was 86.49% in the study area. This study also identifies some problems faced by farmers in milk marketing and their suggested probable solutions.