Consumption pattern of Sweetmeat in Feni District

Abstract

The assessment of the existing pattern of sweetmeat consumption across different socio economic groups in a particular area is of great strategic importance in the formulation of the suitable marketing strategy and the comprehensive dairy development programme. Consumption pattern depends on monthly household income, occupational status, educational level, food habit, family composition and socio-economic background which vary from region to region. All these underline the desirability of region wise study of the consumption pattern of sweetmeat. The present investigation on consumption pattern of sweetmeat was conducted in Feni District of Bangladesh over a period of two months started from July, 2018 to August, 2018. The study was driven in four upazillas of feni district . Simple random sampling technique was applied for the selection of the sweetmeat shops and showrooms.The main objective of this study was to know the present status of sweetmeat consumption in Feni and what are problems were they faced. Three types of respondents were selected randomly. Both male and female were considered for the interview. The respondents were interviewed with the structured guided questionnaire in relation to sweetmeat consumption, quality & marketing issues. Both dry and wet sweets were produced by the processors. Milk, sugar and flour is the common ingredients for making sweets. Peoples were very much fond of and love to eat sweetmeats.During Eid, Puja festivals ,Pahela Baishakh the selling of sweetmeats increases.Young people generally prefer special type of sweetmeats such as Sandesh, Roshmalai,Yoghurt and among aged people demand of Khondoler Misti, Lal misti, Kalojhum are high.Young people usually like colored sweetmeats. From respondents opinion it can be said that fluctuation in price of raw milk and quality are the main cocern in this sector. So, this study on pattern of consumption of sweetmeats will help to understand the production, processing, distribution and marketing of different types of sweetmeats throughout Feni district.