A REPORT ON FLUID MILK MARKETING SYSTEM IN SOME SELECTED AREAS OF CHITTAGONG

Abstract

This study was undertaken to understand the general features of milk marketing in Bangladesh and explore some of the issues on milk production among dairy households and their conditions under various milk marketing channels. This study highlights share of milk marketed in urban and rural region, quality of milk and price variations under different stages of marketing and selling spots. On the basis of available information a total of 39 dairy farm owners were selected from Khulshi, Port area, Kattoli, Chandga, Rupnagar, Bahaddarhat, Oxygen, Sholosahar, Mohoripara, Wireless, Bowbazar at Chittagong city corporation; Sikalbaha at Potiya upazilla. The study identified three different marketing channels available in study areas \in present marketing system. In case of indirect market the average price per liter of milk was Tk.50.13 and in case of direct market the average price per liter of milk was Tk. 40.43 which is Tk. 9.07 higher than the direct market. The average cost of per litter milk was TK 5.60. The net marketing margin per litter milk was TK 5.90. This study also identifies problem faced by farmers in milk marketing and their probable solutions.